/> Employee Research | EMI and eNPS | Alba

Engaged employees
create more satisfied customers.

Structured EMI and eNPS surveys that map engagement, leadership and workplace culture — with concrete action plans per group. There is a documented correlation between employee satisfaction and customer satisfaction.

70%
Correlation

Between employee satisfaction and customer satisfaction — engaged employees deliver measurably better customer experience.

12×
Lower attrition

For employees in highly engaged teams compared with low-engagement teams. Recruitment cost makes the survey pay for itself immediately.

5+
Anonymity threshold

We never report on groups with fewer than 5 responses — anonymity by design.

Sample from a delivery

What an eNPS dashboard looks like

Engagement, leadership and culture broken down per office and team — with the anonymity threshold that guarantees confidentiality. Includes an action plan for each identified improvement area.

Example: eNPS and engagement dashboard from an employee research delivery

A complete picture
of the employee experience

We always start by understanding your business goals — then we choose method and design. The result is not just numbers but concrete action recommendations ranked by expected impact.

Engagement & loyalty

eNPS plus deeper drivers. Measurement of employees' willingness to recommend and what lies behind it — wellbeing, meaningfulness, ability to influence, balance. Per group but never below the anonymity threshold.

eNPS Wellbeing drivers Per group

Leadership

Soft values measured rigorously. The immediate manager's communication, feedback, clarity and trust. Top-score benchmark against other organisations. Identifies leadership as a strength or a risk factor.

Per manager Top-score benchmark Trust measurement

Risk factors for attrition

Early warning signals. Identifies groups with rising attrition risk before it happens — so you can act. Correlation analysis between engagement factors and historical departures.

Predictive Correlation analysis Action trigger

Workshop support

Reports become action plans. We come on-site and run group-level workshops where employees themselves discuss the results and produce action plans. Included in every EMI engagement.

On-site workshops Per group Concrete plan
Free guide · PDF
The complete
guide to
engagement measurement
22 min · 26 pages

The complete guide to engagement measurement

A 22-minute read written by Johan Asklund. eNPS, EMI, driver analysis and how to translate measurement results into action plans that actually get implemented. Concrete workshop templates and example questions included.

Read the guide →

The entire employee journey
— from first day to last

Engagement is not created at a single measurable moment but over time. We measure all the phases where the relationship between employee and company is shaped.

01 · Phases in the employee journey

Measurement points across the entire journey

We follow every phase — adapted to your business model — and measure both quantitatively and qualitatively.

01Recruitment & onboarding
02Clarity in goals and assignment
03Goals & follow-up
04Planning & structure
05Skills development
06Leadership (immediate manager)
07Company culture & community
08Ability to influence
09Recognition & feedback
10Work/life balance
11Pay & benefits
12Off-boarding
02 · Overall metrics

Three KPIs that lead

Standardised key figures — comparable over time and against external benchmarks.

eNPS
Recommendation willingness — share of ambassadors minus detractors among employees.
EMI
Employee Motivation Index — composite index across the five key areas.
Stay Intent
Likelihood of staying for the next 12 months.
03 · What you get

Concrete — not just an average score

For every insight we deliver:

→ Per-group dashboard

Results per office, team or function — with the anonymity threshold that guarantees confidentiality.

→ Driver analysis

Which factors correlate most strongly with eNPS and stay intent — so you know where the action will bite.

→ Risk identification

Groups with rising attrition risk are flagged immediately — for proactive follow-up.

→ Workshop package

On-site workshops where employees themselves develop the action plan. Included.

What the delivery looks like

Examples from an actual report

Screenshots from an employee research project for a B2B manufacturer (anonymised). Delivered as Word + PDF + PowerPoint with executive summary, section analysis, department breakdown and concrete action proposals.

Example: Executive summary with EMI, eNPS and response rate
Executive summaryEMI, eNPS and response rate on a single page — plus three short headline findings for management.
Example: Section development 2025 vs 2026
Development per areaDirect comparison of average scores per section vs the previous year — with delta values marked.
Example: EMI per department, identifies development areas
EMI per departmentResults broken down per department — so you can see where actions deliver the largest impact and where the anonymity threshold protects identity.
Example: Conclusions and four concrete actions
Conclusions & actionsFour concrete action proposals ranked by impact — with owner and time budget. For decisions, not for filing.

The images are from an actual delivery to a B2B manufacturer in March 2026 (92% response rate, 7 departments). Customer name, brand and respondent data have been removed or masked in the example.

Johan Asklund — Founder and CEO, Alba Business Group
Johan Asklund
Founder & CEO · Alba Business Group

30+ years of experience in B2B research. Has run Alba since 2005 (formerly TradeWell Group). Personal contact on every project — no project managers swapped out mid-engagement.

"Alba's NPS study identified three churn risks we had missed. Two customers were saved before the quarter was out."

— CEO, B2B manufacturer · 4 subsidiaries · MSEK 220 turnover
+18
Points eNPS in 12 months
Consultancy · 250 employees
4 offices · Workshop support included
Case study in brief

"The workshops were the key. Having the employees themselves develop the action plan — instead of HR delivering it — was what made it actually happen. The eNPS lift was the result."

— HR Director, Consultancy · Service sector · 2025
See more case studies →

Want to know what drives
engagement in your teams?

Book 15 minutes and we will discuss your current situation, which groups you want to compare and how we design the survey to be anonymous yet still actionable.

Short form · 9 fields Request a quote for Employee Research

Johan replies within one working day · No sales-pitch meetings

15 min · free of charge · no preparation needed

Back to B2B services
Companies we have had the privilege to work with
Alba Business Group · founders of the former TradeWell Group · See the full client list →
Arken ZooAtea SverigeChalmersConsilium Safety GroupDäckskiftarna i SverigeEdsbyn SenabElda Butiken i SverigeAutomotive industry (under NDA)HagabadetHusqvarnaHusqvarna Construction ProductsICANIWILLIHM Business SchoolIOGT-NTO/MiljonlotterietJohnson Matthey FormoxJotun SverigeLuna SverigeMarbodal / NobiaNetOnNetNobia Svenska KökPacsOn InternationalPerstorpRowico HomeStena MetallSvedbergs i DalstorpSvenska Frimurare OrdenTikkurila SverigeTrelleborg Wheel SystemsUnicarriers Europe / AtletWayne och Margareta's CoffeeWoodyZeppelin Energy Rental
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