Real results.
Proven business impact.

Challenge

The client needed to understand customer satisfaction at the corporate level and by subsidiary to identify improvement potential. They wanted to map which factors most influence customer loyalty – and whether these differed between the subsidiaries.

Solution

We conducted a comprehensive Net Promoter Score (NPS) survey with 213 customer interviews distributed across all subsidiaries. The survey combined standardized questions for corporate benchmarking with industry-specific measurements around logistics, product quality, and sustainability.

The results revealed that sustainability and availability now correlate as strongly as product assortment and logistics – an important insight for strategic development.

Challenge

The client needed an international customer survey to evaluate satisfaction at both corporate and subsidiary level. A major challenge was conducting the survey in multiple languages – Swedish, English, Finnish, and French – to ensure cultural relevance.

Solution

We designed a comprehensive customer survey with 248 respondents from multiple countries. The questionnaire was conducted in four languages with native speakers to ensure quality. We measured both Net Promoter Score (NPS) and CSI (Customer Satisfaction Index) to provide a holistic view of customer satisfaction.

The report presented results by subsidiary and market, along with detailed recommendations for the weakest areas.

Challenge

The client wanted to understand guest experience at menu, service, and atmosphere levels to improve what truly matters. They lacked systematic feedback from guests and wanted to understand target audience behavior and preferences.

Solution

We conducted a comprehensive measurement with 1,107 guest responses via mobile app and WiFi-based feedback. We combined this with target audience analysis (1,000 respondents) and a franchisee survey for a complete picture. We also measured Net Promoter Score (NPS) over three years to track trends, with per-location analysis for all venues in the chain.

Challenge

The client wanted to evaluate customer satisfaction and benchmark itself against the industry to understand its market position. They needed concrete insights into what drives loyalty and which areas needed improvement.

Solution

We conducted a comprehensive Net Promoter Score (NPS) and NKI survey with detailed benchmarking against over 100 comparable B2B companies. The survey identified key drivers of customer satisfaction and included correlation analysis to understand loyalty drivers.

The results showed that the client performs at world-class level and has maintained its position over several years with consistently high NPS scores.

Challenge

The client wanted to understand how their brand has developed and how it is perceived in the market. They needed a national analysis with year-over-year comparisons to make strategic adjustments.

Solution

We conducted a brand perception study with 1,000 representative respondents from across Sweden, with year-over-year comparisons. The survey included demographic analysis, geographic distribution, and income-based segmentation to provide a nuanced picture of brand perception.

Challenge

The client needed to map brand awareness, associations, and credibility for an international HVAC brand in the Swedish market. They wanted to understand how installers and retailers perceive the brand compared to established competitors, identify purchase resistance, and develop a data-driven strategy for gaining market share.

Solution

We conducted a brand awareness survey (VMI) with 87 interviews among Swedish installers and retailers, combining web surveys with telephone interviews. The study measured spontaneous and aided awareness, brand associations, competitive positioning, decision drivers, communication preferences, and willingness to collaborate. Results were delivered as a strategic report with SWOT analysis and prioritized action recommendations.

Challenge

The client needed to evaluate customer loyalty and service experience to improve retention and identify growth opportunities. They also wanted to understand regional differences in customer satisfaction.

Solution

We conducted a customer loyalty survey with 199 respondents from the client's customer base. The measurement included Net Promoter Score (NPS), NLS (Net Loyalty Score), and detailed regional analysis to identify geographic patterns. We also conducted correlation analysis and delivered a management summary with action recommendations.

Challenge

The client wanted a comprehensive understanding of their brand position, customer experience, employee engagement, and actual service delivery in-store. They needed a 360-degree view to identify improvement opportunities across the entire customer journey.

Solution

We conducted four parallel studies: a brand awareness survey (VMI), a customer satisfaction survey (NMI), a UX study of their digital channels, and a Mystery Shopper evaluation of the in-store experience. Together, these four studies created a complete picture of the brand from multiple perspectives.

Challenge

The client needed to understand their brand position and awareness in both the Swedish and Finnish markets to support their international growth strategy. They wanted data-driven insights to guide marketing investments and brand positioning.

Solution

We conducted a brand awareness survey (VMI) across two markets — Sweden and Finland. The study measured brand awareness, brand associations, and competitive positioning, providing a foundation for a data-driven marketing plan for the Nordic expansion.

Challenge

The client wanted to expand their range with an entirely new line of meat-free sausages to meet the growing market for vegetarian and vegan alternatives. The target audience was not limited to vegetarians but the broader group of consumers willing to eat less meat for health and sustainability reasons. Before launch, the client needed a fact-based foundation to determine which product variants had the best chance of market success.

Solution

We conducted professional taste tests in a dedicated test facility with a trained chef preparing the products. Consumers were recruited from a randomly telephone-recruited panel – evenly distributed by gender, age and region – qualified against the target group of "flexitarians" and meat-free curious consumers. Each product was evaluated on 12 sensory criteria: appearance, aroma, flavor, texture, mouthfeel, saltiness, sweetness, meat-like taste, oiliness, herbiness, spiciness and overall score. Products were also benchmarked against both competing meat-free sausages and traditional meat sausages. Correlation analysis identified which product attributes most strongly drove overall satisfaction, and open-ended responses were indexed to capture improvement areas.