We specialize in in-depth B2B research – from NPS and brand awareness to communication analysis and international studies. All with clear connection to business value.
Every research project is customized. We always start by understanding your business objectives – then we select the method and design.
In an increasingly competitive B2B market, customer satisfaction is not a soft issue – it's a strategic metric with direct impact on churn, loyalty, and profitability.
We customize customer surveys and NPS studies to give you a complete picture of the customer relationship – overall and by segment, market, or customer category.
How strong is your brand among your customers and prospects? We measure brand awareness, image, and loyalty – and map how your core values are perceived versus competitors.
Does your message reach your audience? We analyze which channels, messages, and formats actually engage your target group – and identify gaps between your communication and what your audience needs.
How do your customers experience your website, customer portal, or digital services? We evaluate usability, navigation, information architecture, and conversion.
Satisfied employees deliver better service and create more satisfied customers. We conduct structured employee surveys that map engagement, leadership, and company culture.
We conduct research in 11+ languages via web surveys and telephone interviews with native speakers. An ideal partner for Swedish industrial companies with global reach.
We use proprietary AI tools to analyze open-ended responses, identify patterns, and deliver insights faster than traditional methods.
AI-driven categorization of thousands of text responses. We automatically identify positive, negative, and neutral themes – and flag critical signals.
We track changes in customer behavior and attitudes over time and identify early warning signals before they show up in revenue figures.
We build customized AI solutions for your specific processes – from customer analysis and segmentation to automated reports for leadership.
We choose our method based on what delivers the best data quality for your specific project – not what's easiest to administer.
Fast and cost-effective. Ideal for large volumes and quantitative measurements.
Higher response rates and more detailed responses. Conducted by experienced interviewers in local language.
Qualitative conversations with key stakeholders to understand underlying drivers and decision-making processes.
Access to representative consumer panels for quick insights on specific target audiences.
Every project starts with us understanding your situation in depth. Here's what a typical engagement looks like – from first contact to delivered insight.
We listen to what decisions you need to make, what you already know and where the gaps are. No prep required – just tell us where you stand and we take it from there.
Based on the call we sketch the right method, the right audience and the right questions for your purpose. You get a clear project brief and a fixed price before we start – no surprises.
We design the questionnaire or interview guide in close dialogue with you. The questions measure what actually drives your business decisions – not generic items that look good on paper.
We run the study via web, phone, in-depth interviews or consumer panels – in English, Swedish or up to 11+ other languages with native speakers. You don't have to do anything during this phase.
We combine AI-driven analysis with manual expert review. You get a report tailored to your decision-makers – not a data document, but a basis for action.
We present the results together with you and build a prioritised list of what to do next. You leave the meeting with a clear next step – not just numbers.
Based on 20+ years of customer research and hundreds of projects. Learn which measurable factors determine whether your customers stay – or switch to a competitor.
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Short, straight answers to what we're asked most often. Missing something? Call +46 70-833 00 04 or send us a message.
It depends on the scope. An NPS study with 100–200 respondents typically takes 3–5 weeks from kick-off to delivered report. Larger international projects take 6–10 weeks. You'll always get a clear timeline in the proposal phase.
Nothing for the first meeting. All we need is your customer list or a description of the target group – which we often map together. We handle the rest.
A structured report tailored to your organisation, with results, analysis and prioritised recommendations. On request we also provide a management summary for the leadership team and a more detailed data appendix for those who want to dig deeper.
Yes. We run studies in 11+ languages with native speakers via web and phone. We've delivered projects in over 57 countries for Swedish companies with international operations.
It depends on the purpose. For a B2B customer study, 80–150 respondents is often enough for statistically reliable results. For consumer studies we typically work with 500–1,000 respondents. We always recommend the level that gives you a credible basis for decisions – not more for the sake of it.
Pricing varies with method, number of respondents and languages. An NPS study for a B2B company with an existing customer list starts from SEK 30,000. International and multilingual projects naturally cost a bit more. Contact us for a no-obligation quote.
Yes. We comply with GDPR and the industry's ethical guidelines for market research. Respondent answers are always anonymised unless otherwise agreed. We never share raw data with third parties.
We help you choose the right approach. Book a free 15-minute meeting – we listen to your needs and present a customized proposal.
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