We combine in-depth market and customer research with AI-powered analytics tools – transforming data into strategy that drives growth and profitability.
We offer a complete range of research and analytics services, customized for B2B and B2C businesses in Swedish and international markets.
Measure customer satisfaction, loyalty and recommendation willingness – at total level and per segment, market or customer category. We identify improvement areas and create action plans that deliver results.
Learn more →Custom-built AI tools for analyzing open-ended responses, sentiment analysis and trend identification. We also develop tailored AI solutions for your specific business processes.
Learn more →Measure brand awareness, image and loyalty. We map how your brand is perceived by customers, prospects and the market – and provide concrete recommendations to strengthen your position.
Learn more →Is your communication hitting the mark? We analyze which channels, messages and formats engage your target audience – and evaluate digital user experience to increase conversion.
Learn more →We conduct research in 11+ languages via web and phone with native speakers. An ideal partner if your business extends beyond Sweden.
Learn more →We create customized audience profiles and identify qualified business leads based on market and industry data – for increased conversion and better customer relationships.
Learn more →We don't just build surveys. We build intelligent tools that turn insights into decisions – and decisions into results.
Alba Business Group was founded by Johan Asklund, with over 20 years of experience in customer analysis and business development for hundreds of Swedish and international companies.
Today we combine that experience with modern AI tools to deliver insights that are both deeper and faster than traditional research methods.
It's not AI instead of expertise. It's expertise amplified by AI.
Tell me more about the AI offeringWe work with leading companies in packaging, food & beverage, furniture, retail, sportswear, HVAC, industrial manufacturing and fire safety
Clients in 57 countries · 11+ languages · Hundreds of completed projects since 2002
Alba delivered more than just numbers – they gave us a clear action plan that our entire leadership team could align behind. The NPS measurement transformed how we work with customer relationships.
The survey was conducted in four languages with impressive precision. The per-subsidiary results gave us exactly the insight we needed to prioritize the right improvement actions.
From first contact to final report – professional, fast, and with a personal touch we've never experienced from larger agencies. Johan's industry knowledge makes a real difference.
We don't stop at numbers. We connect every insight to concrete actions and financial impact – so you can justify the investment internally and see the results.
You work directly with Johan Asklund – founder and senior consultant with 20+ years of customer analysis for Swedish and international industrial companies. No junior staff in between.
We combine proven research methodology with modern AI tools for faster analysis, deeper insights and smarter reporting.
We conduct research in 11+ languages with native speakers. Perfect for Swedish companies with international markets.
Based on 20+ years of customer research and hundreds of projects. Learn which measurable factors determine whether your customers stay – or switch to a competitor.
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