About Us

Deep expertise.
Personal commitment.

Alba Business Group is not a faceless consulting firm. We are a dedicated team with extensive experience in customer analysis, market research, and business development – with a genuine passion for delivering insights that create real impact.

Founder & CEO

Johan Asklund

CEO & Senior Consultant

070-833 00 04 Book a meeting → LinkedIn

Senior expertise at every step – from start to delivery

Many who contact us share the same experience: they've commissioned research from a large firm, met a senior consultant in the sales meeting – only to have the actual work done by a junior. That's not how Alba Business Group operates.

I'm Johan Asklund, founder and CEO of Alba Business Group. With over 20 years of experience in customer analysis, market research, and business development, I am personally involved in every project – from questionnaire design through to the delivery of action plans.

"I founded Alba Business Group because there was a gap in the market for Swedish industrial companies: a research firm that combines deep methodological expertise with genuine business acumen – and delivers insights you can actually act on."

Before Alba, I led Tradewell, an analytics firm where we conducted customer research for hundreds of Swedish and international companies across manufacturing, retail, and services. That experience – understanding complex B2B customer relationships at depth – is at the core of what Alba delivers today.

2002

Alba Business Group founded in Falkenberg

Earlier

Customer analysis and research for hundreds of Swedish and international companies in manufacturing, retail, and services via Tradewell

Today

International research in 11+ languages, AI-driven analysis tools, and customized customer solutions

Our Direction

Mission & Vision

Mission

We deliver actionable insights for success – by transforming data into intelligence and recommendations that help companies make better decisions, strengthen their brands, and enhance customer experience across domestic and international markets.

Vision

To be the natural choice for Swedish industrial and B2B companies seeking to combine proven research methodology with modern AI-driven analytics – always delivering insights that make a real difference.

Our Values

How We Work

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Honesty and Integrity

We present insights as they are – even when they're uncomfortable. Our credibility rests on you knowing our analyses are always objective and well-founded.

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Business Value Over Volume

We don't count the number of survey questions. We focus on which insights actually drive your business decisions – and how they connect to financial impact.

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Speed Without Compromising Depth

With modern AI tools, we deliver in-depth analysis in days instead of weeks – without compromising methodological quality.

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Personal Accountability

Johan Asklund is personally responsible for every deliverable. You always know who you're talking to and who stands behind the analysis.

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Sustainability and Ethics

We comply with GDPR and industry ethical guidelines for market research. Respondent privacy is always protected.

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Long-Term Relationships

Our most valuable client relationships span years, not projects. We want to understand your business well enough to proactively identify what you need to measure next.

Free guide

5 insights that separate companies
with loyal customers from the rest

Based on 20+ years of customer research and hundreds of projects. Learn which measurable factors determine whether your customers stay – or switch to a competitor.

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Deep expertise.Personal commitment.